Lovia ‘s Secret Stores & Co. and its associated retail brands, Victoria’s Secret, Victoria’s Secret Pink (“Pink”), and Pink Nation (collectively, “we,” “us,” or “our”), respect your concerns about privacy. This Online Privacy Policy (“Policy”) explains what personal information we collect through our websites and online services, how we use that information, to whom we disclose it, and how we safeguard personal information. Unless indicated otherwise, this Policy applies only to personal information collected through the websites, microsites, mobile applications, and other online services of Victoria’s Secret, Pink, and Pink Nation that expressly adopt, display, or link to this Policy, and then only to the extent indicated (collectively, the “Services”).

This Policy addresses these topics:

Additionally, our Policy contains the following:

 

What information do we collect and how do we use it?

  1. Information You Provide

    When you visit our Services, you may provide us with certain personal information, such as your name, address, phone number, email address, personal preferences, payment card number, purchase and ordering information, demographic information, responses to survey questions, sizing information and any other information you choose to provide. Our Services may also give you the option to upload or share pictures or videos of yourself and others.

    We collect this information at various places on our Services, such as when you check out with your online order; engage with our mobile applications; subscribe to catalogs, email offers, and mobile messaging offers; participate in surveys; join Pink Nation; enter contests or sweepstakes; or interact with special-event or program offers.

    We may also collect information that you provide on our Services about people you know. For example, we collect your gift recipient’s contact information to process your gift orders. We may also collect contact information about your friends and family members when you participate in one of our refer-a-friend programs. In these instances, we may send a message to your friend or family member on your behalf (so please only submit email addresses of individuals with whom you have a personal or family relationship and who would want to receive the message from you).

  2. Information Your Devices Provide Automatically

    When you interact with our Services, we obtain certain information by automated means, including the following:

    1. Location InformationWe may obtain information about your location when you access or use our Services:  for example, via your browser information and other similar device or browser attributes (like IP address), our store locator page, or our mobile applications.  For more details, please see What choices do you have over how your information is used? below.
    2. Navigational InformationWhen you access our Services, your computer, phone, or other device may provide navigational information, such as browser type and version, service-provider identification, IP address, the site or online service from which you came, and the site or online service to which you navigate.
    3. Device InformationWe also may obtain information about the computer or mobile device you use to access our Services, such as the hardware model, operating system and version, identification numbers assigned to your mobile device, such as the ID for Advertising (IDFA) on Apple devices, and the Advertising ID on Android devices, mobile network information, and website or app usage behavior.
    4. Cookies, Clear Gifs and Similar TechnologiesTo better understand how you interact with our Services, we may collect information using cookies, clear-gifs (also known as web beacons or web bugs) and similar technologies.
      A cookie is a small amount of data that’s stored by your browser on your device. It’s used to do things like see how you navigate our Services, what you click on, remember you and your online purchases when you return, and recognize you and honor a special deal for you, when you redeem one of our offers from a third party’s site. This helps us improve and deliver our Services, provide better customer service, tailor and improve your online experience, and tailor offers to you based on your unique tastes and a combination of your online and offline (e.g., in-store) interactions and purchase history.
      A clear gif is a nearly invisible pixel-sized graphic image on a web page, web-based document or email message. It helps us do things like view the URL of the page on which the clear gif appears and the time the site, document or email in question is viewed; and recognize you and honor a special deal for you, when you navigate from a third party’s site to redeem one of our offers that may have appeared there. Clear gifs in emails help us confirm the receipt of, and response to, our emails, including those that you forward to friends and family; and they help deliver a more personalized or better online experience.
      In addition to cookies and clear gifs, we may also use device identifiers, web storage, and other technologies to collect information about your interactions with our content and Services.
      These technologies, illustrated above, may be used to help us see which of our interactive experiences online users like most. Cookies, clear gifs, and similar technologies also allow us to associate your online navigational information and purchases and interactions (both online and offline) with personal information you provide (such as name, address, phone number, survey responses, and email address). We associate this information to deliver products and services to you; improve our business; transact business; and market our products and services on this and other online services, and through a variety of media like email, mobile advertising, and direct mail.
      For information about your options with respect to cookies, see What choices do you have over how your information is used? below.

  3. Information Derived Through or Provided by Others

    Affiliated entities, sister brands, vendors, social media networks, and advertising networks may provide us with, or supplement, information about you.  We may use this information for a variety of operational or marketing purposes, such as to correct shipping information, market to you, deliver more relevant offers through customer insights, improve our business, and transact business.

  4. How We Use the Information We Obtain

    We use the personal information we obtain through the Services to:

    1. deliver our Services
    2. process your online orders;
    3. facilitate payment and transactions;
    4. create and manage your online account;
    5. personalize your online experience with content and offers that are tailored to your interests;
    6. provide customer service and respond to your inquiries and requests;
    7. include you in surveys and contests;
    8. enable you to post your content, such as comments, images or videos;
    9. facilitate networks of online social activity centered around our products and services;
    10. improve our Services, the manner in which offers are made on our Services, and the interactions and experience visitors have with our Services;
    11. enable you to interact with third-party content service providers, whether by linking to their sites, viewing their content within our online environment, or by viewing our content within their online environment;
    12. market our products and services that may be of interest to you; and
    13. create aggregated, pseudonymized or anonymized information for statistical purposes.

  5. Third Party Analytics and Personalization Services

    We may use third-party analytics and personalization services to analyze site metrics and performance, analyze our visitors’ preferences, and serve personalized content to you through the use some or all of the technologies described above, such as cookies and clear gifs.

  1. Radio Frequency Identification (RFID) Technology Notice

    We place RFID tags on our online and in-store merchandise to maintain inventory, ensure adequate product availability, and for fraud monitoring and prevention.  The RFID tags contain product and inventory information, and do not otherwise store your personal information. We do not link the RFID information with your account, address or payment details.
    RFID tags are identified to enable you to remove them after purchase.

How is technology used to serve our advertisements on other online services and what choices do you have?

On our Services, we and third parties may collect information about your online activities to provide you with advertising about products and services tailored to your interests.
We contract with third-party advertising companies, which may collect information about your use and interactions with the Services, over time and across third-party websites and online services, for use in delivering tailored online display and banner advertising to you on other websites and online services. To serve this advertising, these third-party companies place, use, or rely on the technologies described above, including cookies, clear gifs, device identifiers and similar technologies to obtain information about customer interactions with us through our Services and interactions with other online services. These companies use the information they collect to serve you ads that are targeted to your interests

You can specify your preferences over the use of some of these technologies by opening Cookie Preferences to view or change your preferences (to address future cookie placement).

You may also specify your preferences through a centralized registry.  To learn about how to opt out of interest-based advertising, in general, click the following: NAI Opt Out or, DAA Opt Out. Your mobile device settings may allow you to prohibit mobile app platforms (such as Apple and Google) from sharing certain information obtained by automated means with app developers like us and other businesses.

Our Services do not respond to “Do Not Track” signals.

How do our Services interact with third-party services and content?

 

We link to third-party sites and services, or otherwise display third-party content through our Services, for your convenience and information. These third-party sites and services may operate independently from us. The privacy practices of the relevant third parties, including details on the information they may collect about you, is subject to the privacy statements of these parties, which we strongly suggest you review. To the extent any linked third-party sites and services are not owned or controlled by us, we are not responsible for these third parties’ information practices.

Here are examples of the types of third-party content and services available through or via our Services:

  1. Interactive Maps

    We may facilitate easy access to the online maps of content providers like Google. There you can get quick location, driving, and contact information for our stores.

  2. Sweepstakes, Contests, and Survey Sites

    We may work with third-party service providers to run sweepstakes, contests, and surveys. Navigation to these sites may be seamless so that it appears you’re still using our Services. In these cases, the third-party’s privacy policy may apply to any personal information you provide in connection with the event. Please take note of who’s running the event in question; and the terms, conditions, and policies that apply.

  3. Social Networking and other Third-Party Sites and Services

    We may at times facilitate easy access to third-party sites and online services, like social networks and other services that host user-generated content. This may include easy click-through access, the ability for you to share content on third-party services, or even “single sign-on” to these services. The third-party’s privacy policy applies to any information or content you provide through these services.

  4. The Victoria’s Secret Credit Card Site

    We enable you to navigate easily to the site of Comenity Bank (Comenity), where you can apply for the Victoria’s Secret Credit Card and pay invoices online. Comenity issues and owns the Victoria’s Secret Credit Card accounts. When you apply online for a Victoria’s Secret  Credit Card or pay your account online, you leave our Services and interact directly with Comenity.

  5. International Checkout

    We work with eShopWorld to sell and deliver our products to certain international destinations. If you are shipping to a country supported by eShopWorld, you will navigate away from our Services to a co-branded checkout service “powered by eShopWorld.” eShopWorld’s privacy policy, and not our Policy, will apply to information that you directly provide on that site, such as your payment information. Additionally, when you navigate to eShopWorld’s checkout site, we will share information about you and your order with eShopWorld to facilitate your purchase of our products from eShopWorld.

What information do we share with or disclose to third parties and our sister brands?

We may share information about you with certain third parties, as described below, and as otherwise described in this Policy. We do not sell or otherwise share personal information about you, except as described in this Policy.

  1. Our Sister Brands

    We may share the information we collect about you, such as your postal and email address, customer preferences and purchase history, with affiliated entities that operate our sister brands so they may market to you. Such sister brands include Victoria’s Secret, Victoria’s Secret Pink and Pink Nation. We will obtain your consent to this sharing to the extent required by applicable law. If you don’t want this information shared with our sister brands, follow the instructions below in What choices do you have over how your information is used?

  2. Service Providers and Contractors

    We may share personal information with third-party service providers and contractors whom we engage to provide services to us, such as fulfilling orders; processing payments; providing customer service through chat features; monitoring activity on our Services; delivering surveys and related analysis (which could be combined with Services usage analytics); maintaining databases; hosting and operating our microsites, mobile websites and mobile applications; administering, sending and monitoring emails and text messages; serving online advertisements as described above; and providing consulting services.

  3. Other Marketers

    We may share your personal information (such as your name, postal address, and summary purchase information) with other merchants and merchant exchanges who may use this information to send you offers for their products and services. We will obtain your consent for this sharing to the extent required by applicable law. If you don’t want this information shared with these merchants and exchanges, please click here, and then complete the form.
    We may occasionally provide you with the opportunity to opt in to receive email messages from third parties. If you do opt in, we’ll share your email address with the specific third party in question. Please review the privacy policies of these third parties to learn more about how they treat your personal information.

  4. Law Enforcement and Emergency Response

    We also may disclose personal information about you (a) if we are required to do so by law or legal process (such as a court order or subpoena); (b) in response to requests by government agencies, such as law enforcement authorities; (c) to establish, exercise, or defend our legal rights; (d) when we believe disclosure is necessary or appropriate to prevent physical or other harm or financial loss; (e) in connection with an investigation of suspected or actual illegal activity; or (f) otherwise with your consent.

  5. Sale or Merger

    We reserve the right to transfer your information in the event we sell or transfer all or a portion of our business assets (including, without limitation, in the event of a merger, acquisition, joint venture, reorganization, dissolution, or liquidation).